Google Advertising
Harness the power of Google Advertising to transform your business—our expert team specializes in maximizing your online presence through targeted Google Ads campaigns. With pay-per-click (PPC) ads, search, display, and video ads, we ensure your brand reaches the right audience at the right time.
GOOGLE ADVERTISING
Types of Google Ad Campaigns
Google Ads offers a variety of campaign types, each designed to achieve different marketing objectives. Each type has specific formats, targeting options, and bidding strategies to help achieve various marketing goals such as brand awareness, lead generation, website traffic, or sales. Here are the main types
Pay Per Click (PPC): Advertisers pay each time someone clicks on their ad. These ads appear on Google search results pages when users search for specific keywords.
These ads appear on websites within the Google Display Network, which includes millions of sites, videos, and apps. They can be images, banners, or interactive ads.
These campaigns showcase product listings and are ideal for e-commerce businesses. Ads appear in Google Shopping, Google Search, and partner websites.
These ads promote mobile apps and are shown across Google Search, Google Play Store, YouTube, and the Google Display Network.
Automated campaigns designed for small businesses. Google automates much of the process, including ad creation and targeting.
Designed to drive offline store visits, these ads appear on Google Search, Maps, YouTube, and the Display Network.
Ads that appear on the YouTube home feed, Gmail, and the Discover feed on Google. These are visually rich ads intended to reach users during their discovery phase.
An automated campaign type that leverages machine learning to optimize performance across all of Google’s inventory, including Search, Display, YouTube, Gmail, and Discover.
Types of Google Ad Campaigns
Google Ads offers a variety of campaign types, each designed to achieve different marketing objectives. Each type has specific formats, targeting options, and bidding strategies to help achieve various marketing goals such as brand awareness, lead generation, website traffic, or sales. Here are the main types
Search Campaigns
Pay Per Click (PPC): Advertisers pay each time someone clicks on their ad. These ads appear on Google search results pages when users search for specific keywords.
Display Campaigns
These ads appear on websites within the Google Display Network, which includes millions of sites, videos, and apps. They can be images, banners, or interactive ads.
Shopping Campaigns
These campaigns showcase product listings and are ideal for e-commerce businesses. Ads appear in Google Shopping, Google Search, and partner websites.
Video Campaigns
These ads promote mobile apps and are shown across Google Search, Google Play Store, YouTube, and the Google Display Network.
Smart Campaigns
Automated campaigns designed for small businesses. Google automates much of the process, including ad creation and targeting.
Local Campaigns
Designed to drive offline store visits, these ads appear on Google Search, Maps, YouTube, and the Display Network.
Discovery Campaigns
Ads that appear on the YouTube home feed, Gmail, and the Discover feed on Google. These are visually rich ads intended to reach users during their discovery phase.
Performance Max
An automated campaign type that leverages machine learning to optimize performance across all of Google’s inventory, including Search, Display, YouTube, Gmail, and Discover.
START YOUR PROJECT
Get In Touch
Ready to take your brand to the next level? Contact us today to schedule a free consultation and start your project with Italia Designs.